Build trackable campaign links for Google Analytics in seconds.
Last reviewed by the OnlineToolPro team
UTM tags are extra bits added to a link so analytics tools like Google Analytics can tell which newsletter, ad or post sent a visitor. Fill in the fields and get a correctly formatted link.
How it works
3 simple steps. No experience needed.
Good to know
utm_source is where the visit comes from (newsletter, facebook), utm_medium is the channel type (email, social, cpc), utm_campaign names the campaign, utm_term records paid keywords and utm_content tells apart links in the same message.
Analytics treats Email and email as different values. Pick a naming convention, stick to lowercase and write it down so everyone on the team tags links the same way.
FAQ
Source, medium and campaign. Term and content are optional.
No — only on links from other places. Internal UTM links reset how visits are attributed.
No. They only label visits in your analytics. Use them on links you share elsewhere, not on internal links.
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